Local

What Makes A Story Successful On Facebook?

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National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals.

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Why Walmart’s Local Facebook Experiment Hasn’t Worked So Far

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Last year, retail giant Walmart announced that it would try to deepen its market share on Facebook by setting up individual local pages for 3,500 of its stores across the U.S. Walmart knew that it needed to go local to really resonate with customers, but after nearly one year, an overwhelming majority of the local pages have been duds. According to a study by social media company Recommend.ly, 96 percent of these pages have fewer than 1,000 fans. Most of the pages also lack pure engagement, not giving fans any kind of reason to return to the page.

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