Local - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 What Makes A Story Successful On Facebook? National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/npr-local-stories_b105511#disqus_thread http://allfacebook.com/npr-local-stories_b105511 http://allfacebook.com/?p=105511 Tue, 27 Nov 2012 15:47:13 +0000 Why Walmart’s Local Facebook Experiment Hasn’t Worked So Far Last year, retail giant Walmart announced that it would try to deepen its market share on Facebook by setting up individual local pages for 3,500 of its stores across the U.S. Walmart knew that it needed to go local to really resonate with customers, but after nearly one year, an overwhelming majority of the local pages have been duds. According to a study by social media company Recommend.ly, 96 percent of these pages have fewer than 1,000 fans. Most of the pages also lack pure engagement, not giving fans any kind of reason to return to the page.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/walmart-recommendly_b100131#disqus_thread http://allfacebook.com/walmart-recommendly_b100131 http://allfacebook.com/?p=100131 Thu, 20 Sep 2012 10:08:04 +0000 Photos, Engagement Are Keys To Facebook Marketing Success Want to get people to like, share, comment, repost and talk about what you post on your page? Post a picture. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the AllFacebook Marketing Conference Thursday in San Francisco agreed that photos and personal engagement with fans usually leads to success.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/photos-engagement-marketing-success_b93300#disqus_thread http://allfacebook.com/photos-engagement-marketing-success_b93300 http://allfacebook.com/?p=93300 Thu, 28 Jun 2012 16:52:18 +0000