Location

Facebook Testing Off-Facebook Ads On Apps Again; Working Directly With Developers, Advertisers

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Will Facebook users start seeing ads from Facebook while they’re using other applications? The social network announced in a post on its Facebook for Business page that it is running a “small test” of Facebook ads in mobile apps, with “a small number of advertisers and publishers,” billing it as an effort to enable developers to monetize their apps and to expand reach for advertisers.

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LocationInsight Helps Keep AAA Carolinas’ Local Facebook Pages In Tow

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AAA relies on location more than most organizations, and location-marketing-technology provider LocationInsight announced that it is working with AAA Carolinas to enable the nonprofit to take advantage of Facebook’s “parent-child” page locator system, as well as location data from Facebook and Foursquare, in providing the most relevant local information and promotions to its members.

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