Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
Consider a very simple smartphone application that will record your daily fitness activities. The app will measure how many steps you’ve walked every day, or how many minutes you walked, ran, drove, or rode, and it will tell you the distance you traveled every day, and even how many calories were burned in any activities you did.
Facebook is officially introducing a feature it has toyed with in simpler form in the past, as the social network announced the launch of Nearby Friends in a Newsroom post, saying that it will be available to U.S. Android and iPhone users “in the coming weeks.”
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
The core audiences ad-targeting options Facebook announced in February are beginning to surface in Ads Manager, allowing brands to refine their targeting by location, demographic, interests, and behaviors.
The Delaware River separates Philadelphia from Camden, N.J., but the river has apparently run dry when it comes to location on Facebook, as WHYY/Newsworks reported that Philadelphia users of the social network are frustrated about their posts being tagged with “in Camden” or “near Camden.”
WhatsApp Co-Founder and CEO Jan Koum responded to users’ privacy concerns following Facebook’s $19 billion acquisition of the cross-platform messaging company last month with a blog post titled, “Setting the Record Straight.”
As promised by Microsoft Corporate Vice President and Manager for Windows Phone Program Management Joe Belfiore late last month, Facebook Messenger for Windows Phone is finally a reality and available for download from the Windows Phone Store.
Many buildings in Manhattan walk the fine line between maintaining their lush histories and upgrading their interiors and amenities to keep up with today’s needs, and Facebook’s new office at 770 Broadway is no exception, as many of the social network’s New York-based employees found out Monday, which was moving day into the Frank Gehry-designed space.