Nothing tells potential diners about restaurants as effectively as their menus do, so Facebook announced an easier way for restaurants in the U.S. and Canada to add their menus to their pages via the SinglePlatform online listings service from email marketing provider Constant Contact.
Facebook announced its Audience Insights tool earlier this month, aimed at giving brands ways to learn more about the audiences they are targeting with their ads on the social network, and some page administrators now have access to the new feature.
The Electronic Frontier Foundation released its 2014 Who Has Your Back? report, detailing Internet companies’ efforts to protect their users from government requests, and Facebook was one of a handful of companies to receive stars in all six criteria.
Online security firm Kaspersky Lab released its Friend or Foe Facebook application, which is aimed at helping users assess the potential threat levels caused by interaction with friends on the social network.
Facebook has made its focus on producing stand-alone applications more than clear in recent weeks, but two of its pre-Facebook Creative Labs efforts, Poke and Camera, are now history, as the social network has removed them from the iTunes App Store.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
Consider a very simple smartphone application that will record your daily fitness activities. The app will measure how many steps you’ve walked every day, or how many minutes you walked, ran, drove, or rode, and it will tell you the distance you traveled every day, and even how many calories were burned in any activities you did.
Facebook is officially introducing a feature it has toyed with in simpler form in the past, as the social network announced the launch of Nearby Friends in a Newsroom post, saying that it will be available to U.S. Android and iPhone users “in the coming weeks.”
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.