Facebook offered more details on a targeting field for custom audiences that it introduced at its Facebook Mobile DevCon 2013 in London earlier this month: app user ID, which was included in its latest software-development kits.
Facebook finally named its replacement for former Vice President and Managing Director for Europe, the Middle East, and Africa Joanna Shields, who left the social network last October: Karmarama Executive Chairman Nicola Mendelsohn is on board as VP for the EMEA region.
One of the chief complaints among Facebook users is that the changes to privacy controls have been far too confusing, with little effort in educating the users. Facebook’s No. 2 official — Chief Operating Officer Sheryl Sandberg — agrees. She admitted during a launch party in London for her book, Lean In, that one of the key mistakes the company has made was not explaining privacy controls better.
Facebook earlier this month launched Home, which essentially makes Facebook the platform on selected Android phones. The move was an important one in Facebook’s goal to become more influential on mobile. The company’s chief operating officer, Sheryl Sandberg, told reporters in London Monday that mobile could be a more important advertising medium than television.
Facebook continues to pursue engagement with the mobile developer community, announcing the launch of its Facebook Mobile DevCon 2013 series of “highly technical” gatherings, initially taking place in three cities in the coming weeks.
The 85th Annual Academy Awards were handed out Sunday night, and film fans took to Facebook during the ceremony to the tune of 66.5 million Oscar-related interactions, with the term “Oscars” tallying three times as many mentions as during the 2012 event, and the nominees for best picture totaling 20 times more mentions than the previous year.
According to reports, Facebook Vice President of Global Marketing Solutions Carolyn Everson will relocate from New York to London for six months in an effort to find a replacement for VP and Managing Director for Europe, the Mideast, and Africa Joanna Shields, who announced in October that she was leaving the social network to join Tech City Investment Organisation.
Facebook Vice President and Managing Director for Europe, the Mideast, and Africa Joanna Shields became the latest passenger on the train carrying high-profile executives departing the social network, as she announced that she will join Tech City Investment Organisation, a venture sponsored by the U.K. government and aimed at helping London’s East End create its version of Silicon Valley.