We’ve heard from just about everyone else regarding how popular the 2012 Summer Olympic Games were on Facebook, but now it’s time for the social network to dish out its official statistics. The site noted that there were more than 116 million posts and comments related to the Games in London. And athletes collectively added 12.2 million likes to their pages between the opening and closing ceremonies.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Now that the closing ceremonies of the Summer Olympic Games in London have finished, it’s time to look at the winners — not on the track or in the pool, but on Facebook. New statistics recently released by Wildfire detail the most popular athletes and countries on the social network during the Games.
Two of America’s most popular athletes are also the most popular 2012 Olympians on Facebook. According to our sister site, AllFacebook Stats, basketball stars Kobe Bryant and LeBron James have the most fans of any athlete competing in the upcoming 2012 London Summer Olympic Games. Who else has a loyal following?
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.
