Jamaica and German gymnast Marcel Nguyen (pictured) soared at the 2012 Summer Olympic Games in London last week in terms of Facebook likes, according to statistics from social media marketing software provider Wildfire Interactive.
London 2012 Summer Olympic Games
With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in their marketing strategies, with Coca-Cola, British Airways, and Adidas now atop the medals podium, according to the real-time social media scoreboard provided by Sociagility and Acknowledgement.
BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events.
GE is tapping the 2012 Summer Olympic Games in London for inspiration with Tuesday’s release of new Facebook application HealthyShare, using current and retired Olympians including Kevin Durant (basketball), Alex Morgan (soccer), Michael Johnson (track, retired), and Summer Sanders (swimming, retired) to motivate users to reach their health goals.
Advertisers won’t be the only ones asking you to log on and “like” something at the upcoming Summer Olympic Games in London. The Associated Press reports that the “like” symbols that are omnipresent throughout the Internet will be all over the Olympics, as well.