Facebook continued its efforts to bolster the quality of its mobile application with its latest acquisition, U.K.-based code-verification-software developer Monoidics, which was announced on the Monoidics blog and via a Facebook post by Software Engineer Philip Su.
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.
Facebook held three Facebook Mobile DevCon 2013 events in New York (April 18), London (May 2), and Seoul (May 7), and the social network is making slides from the various sessions and videos available for mobile developers who couldn’t make the events.
Wembley Stadium in London will host Saturday’s all-German 2013 UEFA Champions League Final between favorite FC Bayern Munich and underdog Borussia Dortmund, and according to sister site PageData, Bayern Munich is the favorite on Facebook, as well as on the pitch.
Facebook offered more details on a targeting field for custom audiences that it introduced at its Facebook Mobile DevCon 2013 in London earlier this month: app user ID, which was included in its latest software-development kits.
Facebook finally named its replacement for former Vice President and Managing Director for Europe, the Middle East, and Africa Joanna Shields, who left the social network last October: Karmarama Executive Chairman Nicola Mendelsohn is on board as VP for the EMEA region.
One of the chief complaints among Facebook users is that the changes to privacy controls have been far too confusing, with little effort in educating the users. Facebook’s No. 2 official — Chief Operating Officer Sheryl Sandberg — agrees. She admitted during a launch party in London for her book, Lean In, that one of the key mistakes the company has made was not explaining privacy controls better.
Facebook earlier this month launched Home, which essentially makes Facebook the platform on selected Android phones. The move was an important one in Facebook’s goal to become more influential on mobile. The company’s chief operating officer, Sheryl Sandberg, told reporters in London Monday that mobile could be a more important advertising medium than television.