Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
Struggling to beat Facebook’s algorithm to garner more organic views for your posts? A new tool by Attentive.ly designed specifically for audience targeting for enterprise organizations could help.