Lookalike Audiences

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STUDY: Facebook Ad Campaigns Should Tell Stories

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Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.

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Facebook Fit: How The Yarn Co. Uses Facebook To Market To An International Audience

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I caught up today with Tavy Ronen, co-owner of The Yarn Co., a yarn shop in Manhattan, to discuss how her small business markets its products around the world using Facebook. The Yarn Co. has six employees, including Ronen and her brother, the other co-owner. Ronen was on a panel at the Facebook Fit conference for small businesses Tuesday at Skylight Clarkson Square in New York. I asked Ronen how she chooses which countries to market to using the social network, why she doesn’t like to schedule posts ahead of time, how lookalike audiences has helped The Yarn Co. boost its number of Facebook fans in only three weeks, and more.

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