Marketing via Facebook has been one of the most important nutrients in the soil of San Francisco-based startup Farmgirl Flowers’ growth, as the social network has driven 10 percent of all traffic to its website since 2011, and its Facebook campaigns have delivered a return on ad spend of 12 times, Founder Christina Stembel told the Facebook for Business page.
Facebook is more than a social networking site; it’s a business with many complex features working together. Once a small website (for only Harvard University students), Facebook has long since shed its small-town ways for bigger, flashier effects in the horizon. Facebook now combines the best of social networking tools and online marketing tactics to create a single platform that is attractive to both users and businesses, and it is only getting started.
Stéphane Le Viet, founder and CEO of Facebook social recruiting company Work4 Labs, shared four ways that Facebook’s recently introduced advertising options can be used as part of the recruiting process.
Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported.
If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.
As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.
Lookalike audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers.
Through custom audiences, Facebook pages can launch highly targeted marketing campaigns. Sister site Inside Facebook reported Monday that Facebook has launched lookalike audiences, allowing advertisers to target users who are similar to those in the custom audience database. Currently, this is in beta for U.S. users.