After Nolan Daniels posted a photo of himself holding a Photoshopped winning lottery ticket, offering to give some of the riches to one person who shared the picture, more than 2 million people on Facebook bought into a hoax. While it was primarily a social experiment, Daniels wrote on The Huffington Post that he’s now trying to use this power for good.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. As we learned earlier with the ubiquitous “In response to the new Facebook guidelines” posts, Facebook users will share just about anything — especially if they’ve got a shot at $1 million. Recently, a Facebook user named Nolan Daniels posted a photo of himself with the $587.5 million-winning Powerball ticket, with the caption, “Looks like I won’t be going to work EVER!!!! Share this photo and I will give a random person 1 million dollars!” More than 500,000 people have shared the photo. One problem, though: the ticket isn’t real.
If you receive an email saying that you won the Facebook lottery, please delete the message.
The New Jersey Lottery will livestream its drawings on Facebook beginning Friday.
