Love is in the air for the Facebook Data Science Team, as it is devoting Valentine’s Day week to a series of blog posts analyzing related trends among the social network’s users. The first installment, written by Mike Develin, focused on religion.
With Valentine’s Day coming up Friday, Facebook provided some statistics to help marketers on the social network take full advantage of the holiday.
The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.
Love was in the air at Instagram in 2013, as #love was the most-used hashtag on the Facebook-owned photo- and video-sharing service during the year, with other top hashtags including #tbt, #friends, #fashion, #food, and #selfie.
For Facebook users who aren’t in relationships right now, but wouldn’t mind hooking up with friends, On the Rebound points out three single Facebook connections who would likely be interested. Taking into account Facebook’s application-programming-interface data, users’ relationship history, and advice from several relationship experts, On the Rebound determines which Facebook friends would be ready for flings.
As Valentine’s Day is Thursday, many are taking a look at how Facebook users share intimate details through the social network. A new study by Abine shows that many people aren’t shy about posting information such as relationship status and sexual orientation.
Valentine’s Day, coming up Thursday, is a day for love — both in real life and on Facebook. Newly released statistics from the social network show that there are 200 percent more relationships added Feb. 14 compared with any other day of the year.
Tired of being single on Facebook? A Brazilian website offers Facebook users the chance to go the Manti Te’o route and create a girlfriend out of thin air. By paying from $10 to $99, NamoroFake.com.br will materialize a fictional girlfriend who will lovingly comment on your timeline, creating the illusion that you’re in a relationship.
Canadian developer Wishpond wants to help small businesses push all the right buttons when it comes to Facebook commerce, and Tuesday’s launch of Wishpond Social Buttons is aimed at helping them to do just that.