The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
Fast casual restaurant chains giving away lunch is far from a new concept, but the giveaways are usually tied to purchases. In the case of a sweepstakes created by Cosi and brand loyalty and engagement platform PunchTab, winners are rewarded for sharing the sweepstakes and other special offers via Facebook, Twitter, Pinterest, and mobile check-ins.
One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?
Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.
Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.
Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, reached an agreement with digital gift card company Tango Card that will add several new rewards options for Plink users beginning next month.
A group of angel investors plunked $633,000 into Plink, a Facebook Credits-based loyalty program for national restaurant chains.