One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.
Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.
Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.
Social commerce provider Blueye launched engagement platform Loyalty Hub, aimed at aiding brands in creating, managing, and monetizing multistage loyalty programs.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, announced the closing Wednesday of a $3 million series-A funding round from Grotech Ventures.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, reached an agreement with digital gift card company Tango Card that will add several new rewards options for Plink users beginning next month.
A group of angel investors plunked $633,000 into Plink, a Facebook Credits-based loyalty program for national restaurant chains.
PunchTab is adding a new-school mobile component to its old-school approach to consumer loyalty.
