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Boost Organic Reach On Facebook By Rewarding Millennials For Posts

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Facebook has pretty much decimated organic reach for brands – and this is only expected to get worse. But you’ve invested SO much time (and money) in growing that Facebook fan base, so walking away from it should be your very last option – particularly as, according to a new study from PunchTab, there’s hope for you yet, squirrel.

Yes, we’re talking about Millennials (you may have heard of them) and they have billions to spend and they’re SUPER active on social media. You just need to know how to attract them! (Hint: This post will tell you how.)

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Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

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Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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