Loyalty Programs - AllFacebook

STUDY: Moms On Facebook Respond To Rewards

David Cohen — Fri, 10 May 2013 11:02:13 +0000

One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.

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Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

Guest Writer — Fri, 29 Mar 2013 10:22:55 +0000

Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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Report: Facebook Testing Targeted Ads Based On Users’ In-Store Purchases

David Cohen — Fri, 22 Feb 2013 12:55:25 +0000

Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.

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Facebook Commerce Platform 8thBridge Graphite Integrated With EBay’s GSI Commerce

David Cohen — Fri, 01 Feb 2013 11:25:06 +0000

Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.

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Blueye Launches Loyalty Hub, Enabling Marketers To Identify, Segment Most Valuable Facebook Fans

David Cohen — Wed, 30 Jan 2013 14:49:20 +0000

Social commerce provider Blueye launched engagement platform Loyalty Hub, aimed at aiding brands in creating, managing, and monetizing multistage loyalty programs.

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Facebook Rewards Provider Plink Closes $3M Funding Round

David Cohen — Wed, 01 Aug 2012 14:30:22 +0000

Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, announced the closing Wednesday of a $3 million series-A funding round from Grotech Ventures.

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Plink Partners With Tango Card, Adds Rewards Options Besides Facebook Credits

David Cohen — Mon, 18 Jun 2012 18:48:17 +0000

Online-to-offline loyalty program Plink , which rewards its users with Facebook Credits, reached an agreement with digital gift card company Tango Card that will add several new rewards options for Plink users beginning next month.

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Facebook Loyalty Program Plink Gets $633K Investment

David Cohen — Mon, 02 Apr 2012 14:00:27 +0000

A group of angel investors plunked $633,000 into Plink, a Facebook Credits-based loyalty program for national restaurant chains.

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Facebook Brand Loyalty Platform PunchTab Goes Mobile

David Cohen — Wed, 19 Oct 2011 08:00:50 +0000

PunchTab is adding a new-school mobile component to its old-school approach to consumer loyalty.

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