Lucy Jacobs

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

How To Take On Your Facebook Competition

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Every page on Facebook is in competition for space on users’ news feeds. With the changes in Facebook’s algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans’ news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don’t assume that just because your competition is spending the big bucks, they’ve succeeded at marketing.

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