Lucy Jacobs - AllFacebook

From Promise To Performance: Measuring Facebook Success Beyond The Like

Guest Writer — Thu, 24 Jan 2013 11:19:56 +0000

For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.

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Layoffs At Facebook Ad Outfit Spruce Media

David Cohen — Tue, 08 Jan 2013 17:46:46 +0000

Facebook advertising solutions provider Spruce Media laid off some 20 people Monday, reducing its staff to around 35, Chief Operating Officer Lucy Jacobs confirmed to Business Insider.

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How To Take On Your Facebook Competition

Justin Lafferty — Wed, 05 Dec 2012 10:30:35 +0000

Every page on Facebook is in competition for space on users’ news feeds. With the changes in Facebook’s algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans’ news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don’t assume that just because your competition is spending the big bucks, they’ve succeeded at marketing.

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