Renewable energy is in the wind at Facebook, as the social network announced that when its data center in Altoona, Iowa, begins serving traffic in early 2015, the facility will be fully powered by a new wind energy project in nearby Wellsburg.
2Q: Facebook Reaches 1.15B Monthly Active Users, 819M Mobile MAUs; Revenue Up 53% Vs. 2Q 2012, GAAP Net Income Of $333M
Facebook reached 1.15 billion monthly active users as of June 30, up 21 percent compared with the second quarter of 2012, while daily active users were up 27 percent to 699 million, and mobile MAUs leaped by 51 percent to 819 million, the company reported as part of its second-quarter financial results.
Facebook’s newest data center, in Luleå, Sweden, went live Wednesday, and the social network said the new facility has the potential to be one of the world’s most efficient and sustainable data centers.
Facebook is going public with the results of its efficiency efforts at its data centers in Prineville, Ore., and Forest City, N.C., debuting two public dashboards that display real-time data for the data centers’ PUE (power usage effectiveness) and WUE (water usage effectiveness) levels.
Facebook’s trademark color may be blue, but it’s also known for being green. New figures released Wednesday by the social network show that 23 percent of the company’s energy is renewable. Facebook is also continuing to seek ways to cut back its carbon emissions and increase the percentage of energy coming from clean, renewable sources.
Facebook is building its newest data center in Luleå, Sweden, because of that town’s frigid climate, but the social network may run into a much hotter regulatory climate in the form of the country’s wiretapping law.
The weather in Luleå, Sweden, is lovely this time of year, and has been lovely since 1961, for a server farm, that is. Human beings might not agree.