A Southwest Airlines promotion Friday celebrating the carrier’s Facebook like No. 3 million turned into a huge dislike, as a computer error caused several customers to be booked and charged multiple times, with the airline receiving mostly negative reaction to its efforts to remedy the situation.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. Southwest Airlines is celebrating Facebook like No. 3 million with a promotion for its fans on the social network.
