A Southwest Airlines promotion Friday celebrating the carrier’s Facebook like No. 3 million turned into a huge dislike, as a computer error caused several customers to be booked and charged multiple times, with the airline receiving mostly negative reaction to its efforts to remedy the situation.
Starting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!