Macy’s

Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

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As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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Gifties, A New Facebook Game, Has Real Rewards

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Remember SuperPoke!, when you could virtually bake a cake for a friend or throw a sheep at them? A new Facebook game, Gifties, revives the spirit of SuperPoke!, but with real-life payoffs. Now, when you give someone cookies, you might actually give them cookies, which would be delivered to their door. You could even end up giving the gift of a gift cards, flights, or a hotel stay.

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