Macy’s - AllFacebook

INFOGRAPHIC: Battle Of The Sexes On Facebook

Justin Lafferty — Tue, 07 May 2013 19:35:58 +0000

Sometimes, stereotypes hold true. At least on Facebook, anyway. Compass Labs, a Facebook Preferred Marketing Developer, compiled an interesting infographic showing how the pages liked by men and women on Facebook show that guys tend to like cars, while ladies tend to like retail pages.

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Facebook Launches Collections Test, Part II

David Cohen — Wed, 19 Dec 2012 15:59:03 +0000

Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.

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INFOGRAPHIC: Walmart, IPhone, And The Hottest Holiday Tech Trends On Facebook

Justin Lafferty — Mon, 10 Dec 2012 13:28:15 +0000

Walmart was the most-talked-about brand on Facebook over Black Friday and Cyber Monday, and it appears that the major retailer has carried that momentum through the holiday season. According to an infographic from Compass Labs, Walmart is again one of the most popular Facebook brands, with the iPhone and Xbox 360 among the biggest tech gifts.

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Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

Justin Lafferty — Fri, 30 Nov 2012 13:26:19 +0000

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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Black Friday Fever On Facebook: Retailers Make Up Entire Top 25 In Terms Of PTAT

David Cohen — Mon, 26 Nov 2012 15:48:04 +0000

Facebook had Black Friday fever during the week of Nov. 16 through 23, as the top 25 people talking about this scores went to retailers on Black Friday itself, with gigantic jumps in mentions of Black Friday (1,450 percent), shopping (586 percent), mall (304 percent), and sales (162 percent) during that time period.

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Facebook Highlights Black Friday Campaigns, Apps

David Cohen — Mon, 19 Nov 2012 18:17:01 +0000

With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.

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Study: Brands On Facebook Fail To Take Advantage Of Consumers’ Attraction To Promotions

David Cohen — Mon, 08 Oct 2012 10:34:00 +0000

Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.

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Gifties, A New Facebook Game, Has Real Rewards

Justin Lafferty — Thu, 20 Sep 2012 13:43:26 +0000

Remember SuperPoke!, when you could virtually bake a cake for a friend or throw a sheep at them? A new Facebook game, Gifties, revives the spirit of SuperPoke!, but with real-life payoffs. Now, when you give someone cookies, you might actually give them cookies, which would be delivered to their door. You could even end up giving the gift of a gift cards, flights, or a hotel stay.

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Ralph Lauren Facebook App Gives U.S. Athletes An Olympian Send-Off

David Cohen — Tue, 10 Jul 2012 13:31:55 +0000

With the 2012 Summer Olympic Games set to take place in London July 27 through Aug. 12, fashion brand Ralph Lauren launched a Facebook application to give participating U.S. athletes a proper send-off.

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L2 Facebook IQ Index: Macy’s Has Highest Facebook IQ

David Cohen — Tue, 12 Jun 2012 12:01:44 +0000

Macy’s boasts that it is “the world’s largest store,” and now, the department store chain can also boast having the highest “Facebook IQ” following the release of the second annual L2 Facebook IQ Index from L2 and Buddy Media.

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Macy’s Celebrates Brazil With Facebook, In-Store Campaign

Julie D. Andrews — Thu, 17 May 2012 14:19:01 +0000

As part of the “Brazil: A Magical Journey” campaign that launched Wednesday in select Macy’s stores and on its Facebook page, the department store is inviting shoppers and fans to share what it calls “augmented experiences,” or virtual excursions surrounding famous Brazilian fetes and pastimes, by uploading application-based photos to their Facebook pages.

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Macy’s Sets Moms’ Facebook Charity Campaign

Julie D. Andrews — Fri, 27 Apr 2012 12:46:58 +0000

There’s a good reason to pop onto the Facebook page for Macy’s department store in advance of Mother’s Day: Doing so could save users a wad of cash at the card store. It can also help them reach their do-good-for-others quotas for the day.

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Macy’s Facebook Page Promotes Brazil, Earth Day

Julie D. Andrews — Wed, 18 Apr 2012 14:50:05 +0000

In an effort to pay it back to the Amazon, Macy’s announced today a charity partnership with The Nature Conservancy that kicks off on Earth Day, April 22, and runs through July 15. continued…

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Facebook Fans Mean Black Friday Sales For Retailers

David Cohen — Mon, 21 Nov 2011 13:10:27 +0000

When it comes to Black Friday retailer projections, bigger is better, at least according to social media and digital analytics company Socialbakers.

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American Rag And Ragged Set Facebook Scavenger Hunt

David Cohen — Thu, 04 Aug 2011 14:49:29 +0000

Ready for a Facebook scavenger hunt? Apparel retailer American Rag, Ragged magazine, Macy’s, and Filter Creative Group hope the answer is yes.

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