Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.
Remember SuperPoke!, when you could virtually bake a cake for a friend or throw a sheep at them? A new Facebook game, Gifties, revives the spirit of SuperPoke!, but with real-life payoffs. Now, when you give someone cookies, you might actually give them cookies, which would be delivered to their door. You could even end up giving the gift of a gift cards, flights, or a hotel stay.
With the 2012 Summer Olympic Games set to take place in London July 27 through Aug. 12, fashion brand Ralph Lauren launched a Facebook application to give participating U.S. athletes a proper send-off.
Macy’s boasts that it is “the world’s largest store,” and now, the department store chain can also boast having the highest “Facebook IQ” following the release of the second annual L2 Facebook IQ Index from L2 and Buddy Media.
As part of the “Brazil: A Magical Journey” campaign that launched Wednesday in select Macy’s stores and on its Facebook page, the department store is inviting shoppers and fans to share what it calls “augmented experiences,” or virtual excursions surrounding famous Brazilian fetes and pastimes, by uploading application-based photos to their Facebook pages.
There’s a good reason to pop onto the Facebook page for Macy’s department store in advance of Mother’s Day: Doing so could save users a wad of cash at the card store. It can also help them reach their do-good-for-others quotas for the day.
Evoking the spirit of Brazil on Earth Day, Macy’s has teamed up with The Nature Conservancy to raise money for the Amazon.
When it comes to Black Friday retailer projections, bigger is better, at least according to social media and digital analytics company Socialbakers.
Ready for a Facebook scavenger hunt? Apparel retailer American Rag, Ragged magazine, Macy’s, and Filter Creative Group hope the answer is yes.
Learn more about some of the nation’s largest Independence Day celebrations on Facebook.