The top Facebook page in Australia in terms of engagement in the first half of 2014 was “Fifi and Dave,” while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer.
The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.
Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.
The most popular Facebook page in Australia in June, by likes, was Tourism Australia, which is not much of a surprise, considering the fact that the top category by likes Down Under is airlines, travel, and tourism, according to a study by digital ad agency Online Circle Digital.
The timing is uncanny, isn’t it? Shortly after the Twittersphere was aflame with a list of top 100 social media experts to follow on that social network, up popped this nifty list from The Huffington Post, offering suggestions for 50 bright stars of media to follow on Facebook in a nifty click-through slideshow.
Consumer Reports for the first time ever will provide free content on Facebook — but it’s reviews of light bulbs.
Reader’s Digest Global Editor-In-Chief Peggy Northrop will host a question-and-answer session on the magazine’s Facebook page this Thursday.
Mark Zuckerberg, chief executive of Facebook, is featured on the cover of the latest issue of Mad magazine.