Facebook’s custom audiences ad-targeting option, which was initially introduced in October 2012 via the social network’s ads application-programming interface and Power Editor, is now available to all advertisers via any Facebook ad interface.
Facebook Testing ‘Find Customers’ Tool For Uploading Email Lists From Constant Contact, MailChimp, Excel To Ads Manager
Facebook is testing a “Find Customers” tool in its Ads Manager that allows page administrators to import their email lists from Constant Contact and MailChimp, or to upload their own .CSV files from Excel.
Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.
If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.
Running a successful Facebook page is often more about science and accuracy than about socializing. You probably already know this from your personal page: You can post great content at the wrong time or under an unattractive title, and it will hardly be noticed. The AutoCAD WS application Facebook fan page now exceeds 200,000 fans (for a business-to-business app; not a company). I had the honor of working on that fan page from the “create new page” step to the point when it reached 100,000 fans. During that time, I learned a lot, namely that simple tweaks and tricks can leverage your content significantly.