Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.
Facebook’s Gifts feature is slowly starting to go global, as readers of sister blog Inside Facebook located in the U.K., Canada, and India reported the ability to send gifts to their friends, but only to friends in the U.S.
We continue to hear from companies that have either just joined Facebook’s newly merged preferred marketing developer program or expanded their certifications within it. Majestic Media just joined Facebook’s marketing program, and told us about what the Toronto-based company has to offer and its approach to Facebook’s marketing program.