The San Francisco Giants won a thrilling seven-game 2014 World Series over the Kansas City Royals, but the club’s margin of victory wasn’t that narrow when it came to social media buzz during Major League Baseball’s postseason, according to social marketing and analytics platform Engagor.
Major League Baseball
The Kansas City Royals brought an abrupt end to Turner Sports’ coverage of the American League Championship Series by sweeping the Baltimore Orioles, but the cable programmer was still able to show off some of the features enabled by its embedding of Facebook into its live postseason productions.
From his retirement announcement via a Feb. 12 Facebook post to the final innings of his Major League Baseball career last week, New York Yankees shortstop Derek Jeter has incorporated Facebook into his farewell season. Rob Shaw, who works on strategic partner development for sports media content at the social network, examined how Jeter’s swan song played out on Facebook in a post on the Facebook Media blog.
Facebook’s latest acquisition is aimed at bolstering the quality of its video ads and premium video ads, as the social network announced that it has brought video-ad-technology company LiveRail into the fold.
The New York Yankees continue to lead Major League Baseball in Facebook likes, but when it came to check-ins on Opening Day, Rangers Ballpark in Arlington, Texas, home of the Texas Rangers, finished atop the standings.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of actor and comedian Ricky Gervais and actor Russell Crowe.
With most Major League Baseball teams throwing the first pitches of their 2014 seasons Monday, the Facebook Data Science Team took a county-by-county look across the U.S. at which teams have the most likes.
The 2014 Major League Baseball season started early for the Los Angeles Dodgers and Arizona Diamondbacks, who played two games in Sydney, Australia, last weekend, but most fans will celebrate their respective teams’ Opening Days this week. Which clubs are entering the 2014 campaign with the most momentum on Facebook?
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.