Major League Baseball

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Derek Jeter’s Final Season and Facebook

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From his retirement announcement via a Feb. 12 Facebook post to the final innings of his Major League Baseball career last week, New York Yankees shortstop Derek Jeter has incorporated Facebook into his farewell season. Rob Shaw, who works on strategic partner development for sports media content at the social network, examined how Jeter’s swan song played out on Facebook in a post on the Facebook Media blog.

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Facebook Weekly Highlights Brings You ‘The Beatles — A Grammy Salute’

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Paul McCartney, Ringo Starr, and David Letterman during CBS’ “The Beatles — A Grammy Salute,” which celebrated the 50th anniversary of The Beatles’ iconic appearance on “The Ed Sullivan Show.”

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