Chelsea may be a distant third behind Manchester United on the Barclays Premier League table, but when it comes to the ability to monetize its Facebook page, the English soccer club topped rankings by Marketing Metrix, with Manchester United relegated to the middle of the pack.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
As many people this weekend will be celebrating St. Patrick’s Day, which honors one of Ireland’s patron saints, we figured it would be prudent to take a look at Facebook’s influence in that country. However, Facebook appears to be rapidly declining in Ireland, according to statistics from Quintly (formerly AllFacebook Stats) and Socialbakers.
The leader in page engagement on Facebook for over ninth months, Jesus Daily begins February with a great deal of interactivity.
Religious pages continue to have the most engagement on Facebook.
Faith-based pages continue to engage more people than any other type of content on Facebook, although European soccer also has a lot of people commenting and clicking like.
Religious pages continue their stronghold on our countdown with a number of familiar options. Popular musicians offer the closest interactive competition to the ongoing leading trend.
Harry Potter fans are counting down until the final movie’s premiere this week.
While they may be the world’s most valuable soccer team, the Manchester United team has no idea how to take advantage of social media most effectively. In a statement posted to the team’s website last week, the communications department stated, “The club wishes to make it clear that no Manchester United players maintain personal profiles on social networking websites.”
Read the rest of this entry on Social Times »
