While talks regarding Facebook’s potential acquisition of Waze may be off, that doesn’t’ mean the social network and the Israel-based satellite-navigation startup aren’t working together. Waze Thursday introduced Waze 3.7, which integrates Facebook events into the application’s navigation lists.
Facebook’s efforts to acquire satellite navigation startup Waze in a deal potentially valued at as high as $1 billion have hit a major roadblock, as Israeli daily newspaper Calcalist reported that Waze’s co-founders and CEO are balking at the shuttering of the company’s development center in Israel and the relocation of some of its employees to the social network’s headquarters in Menlo Park, Calif.
Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.
One month after Facebook gave developers more options for Open Graph actions, the site is making it easier for those developers to create engaging stories, as well as to set up collections for users’ Timelines.
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
Facebook is testing yet another alternate layout for timeline in New Zealand, the country that has become the social network’s unofficial proving ground and launch market, and this version features status updates and shared content on the right-hand side, and a refurbished “about” section on the left.
Facebook introduced an updated layout for pages that have not been claimed by page administrators, and the major change is the moving of information across the top of the page, rather than behind tabs on the left-hand side below the page icon.
Facebook’s open graph technology is a powerful tool, when used intelligently. The social network has tried to steer application developers to use open graph more efficiently, drawing users to engage more. Facebook points out that apps that publish stories via open graph have a 50 percent higher click-through rate than similar stories that aren’t pushed through this technology.