The retail industry continues to thrive on Facebook, as retailers have achieved click-through rates in the first nine months of 2013 that were 3.75 times higher than the same period in 2012, and they are averaging a 152 percent return on investment, according to a study of more than 150 billion impressions from 100 retailers by Facebook social marketing platform Nanigans.
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Forgive Facebook advertising platform Nanigans if it can’t fight the urge to scream Yahoo about its new chief operating officer, as that’s where Marc Grabowski spent the past nine years, most recently as vice president, media sales, North America.