
With the Final Four teams set for the 2013 NCAA Men’s Division I Basketball Championship, the Sports on Facebook page offered a look at counties in the U.S. that back Louisville, Michigan, Syracuse, and Wichita State.

With the Final Four teams set for the 2013 NCAA Men’s Division I Basketball Championship, the Sports on Facebook page offered a look at counties in the U.S. that back Louisville, Michigan, Syracuse, and Wichita State.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
When little-known Florida Gulf Coast University became the first No. 15 seed to reach the Sweet 16 round in the NCAA Division I Men’s Basketball Championship tournament, Facebook users took notice. The Eagles are the most-talked-about remaining college hoops team in the U.S., with fellow underdog Wichita State taking second place. However, in terms of Facebook page popularity, blue bloods Indiana, Kansas, Duke, and Michigan are among the most-liked.

As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.

SocialCode wasn’t the only company to use Facebook data as part of its methodology for selecting the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament and select Duke: Facebook itself chose the Blue Devils, as well, filling out its bracket based on participating teams’ buzz on the social network over the past two weeks.

The 2013 NCAA Division I Men’s Basketball Championship tournament tips off later Tuesday night, and fans throughout the country are using various strategies to fill out their brackets, as is social marketing solutions provider SocialCode, which used its own algorithm to determine that Duke will cut down the nets April 8.

With the 2013 NCAA Division I Men’s Basketball Championship tournament set to tip off Tuesday, Michael Bailey of the Facebook Data Science Team filled out his brackets with information on Facebook likes in a note on the Sports on Facebook page.

Sunday, 68 teams will be selected to play in the NCAA Men’s Basketball Championship tournament — a time of year known as March Madness. Monday, people all over the country will be filling out brackets in office pools, picking the winners of all of those college basketball games. But with dozens of games going on, how can the casual fan keep track? There are some great Facebook-integrated applications that allow fans to get closer to the game, whether they’re following their alma maters, or just seeing if their brackets will survive the first round.

People love sports. Sports fans love bragging rights. OHK Sports tapped into this sentiment for a fun Facebook game — SportsPicker — allowing users to challenge friends on sports predictions. OHK Sports announced Thursday that it is offering a similar service, Sports Pick ‘Em, to brands on Facebook that want to connect with sports fans.

The 2012 NCAA Men’s Basketball Tournament tipped off with two games last night, but there’s still plenty of time to fill those brackets out; the Atlantic Coast Conference, USA Today, Sports Illustrated, and Sporting News are all providing social applications to do that via Facebook.

Sheets wants Facebook users’ sheets — March Madness bracket sheets, that is.