Facebook users who manage events with hundreds of people involved (or who simply invite their entire friend lists) will start meeting some friction. As noticed by an AllFacebook reader and by social media expert Mari Smith, Facebook is restricting invitations on events. Now, users can only invite 100 users at a time, and there can only be 300 pending invitations on events.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?
It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.
Facebook quietly lifted almost all of its restrictions on cover images for pages, keeping in place the rule that text can only occupy 20 percent.
So you’ve got an awesome message, but you’re not sure how to get people to spread the news to their Facebook friends? Social media expert Mari Smith (along with ShortStack) came up with some ways that Facebook pages can start getting more of their users to share their posts, such as including calls to action and using entertaining (yet relevant) pitches.
The single-column timeline design discovered last month by social media expert Mari Smith and ABC News has surfaced in — where else — New Zealand, Facebook’s unofficial launching ground.
It appears that Facebook is looking for ways to simplify the timeline design. As first noticed by social media expert Mari Smith (and ABC News), some users are seeing a sleeker-looking timeline, including a single-column design and buttons that easily connect to the about section, friends, photos, and other sections of users’ Facebook profiles.
Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?
Social media maven Mari Smith has come out with a very helpful guide to timeline for pages: a map of the advanced layout with labels explaining how to manipulate all the features.
Nearly 1.2 million likes for a Facebook page that launched August 19? It must be Charlie Sheen, right? Ashton Kutcher? Lady Gaga? Nope: Try Crock Pot Girls.
