Facebook page administrators who have enabled the replies feature for comments on their pages now have the choice between viewing those comments via Facebook’s ranked comments (the most engaging comments to the top of comment threads), which moves the most engaging comments to the top of comment threads, or by recent activity, which displays them in chronological order.
Facebook users who manage events with hundreds of people involved (or who simply invite their entire friend lists) will start meeting some friction. As noticed by an AllFacebook reader and by social media expert Mari Smith, Facebook is restricting invitations on events. Now, users can only invite 100 users at a time, and there can only be 300 pending invitations on events.
A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?
It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.
So you’ve got an awesome message, but you’re not sure how to get people to spread the news to their Facebook friends? Social media expert Mari Smith (along with ShortStack) came up with some ways that Facebook pages can start getting more of their users to share their posts, such as including calls to action and using entertaining (yet relevant) pitches.
It appears that Facebook is looking for ways to simplify the timeline design. As first noticed by social media expert Mari Smith (and ABC News), some users are seeing a sleeker-looking timeline, including a single-column design and buttons that easily connect to the about section, friends, photos, and other sections of users’ Facebook profiles.
Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?
Social media maven Mari Smith has come out with a very helpful guide to timeline for pages: a map of the advanced layout with labels explaining how to manipulate all the features.