Mari Smith

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Facebook Page Admins Can Now View Comments In Chronological Order

CommentsSortingTeaser

Facebook page administrators who have enabled the replies feature for comments on their pages now have the choice between viewing those comments via Facebook’s ranked comments (the most engaging comments to the top of comment threads), which moves the most engaging comments to the top of comment threads, or by recent activity, which displays them in chronological order.

Read more

For Facebook Ads, How Targeted Is Too Targeted?

shutterstock_98165603

It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

Read more

Facebook Text-Only Posts Beating Photo And Link Posts On EdgeRank

shutterstock_99763382

Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?

Read more