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Case Study: Marketing On Facebook Is Just One Part Of The Road To Conversion

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Online advertising-management platform Marin Software outlined how its workflow, campaign-management, and optimization tools helped London-based fashion site Stylistpick achieve a 50 percent increase in click-through rate after just one month, as well as guiding it toward a better understand of how to use Facebook as part of a wider advertising strategy, rather than simply looking at the social network as a sales channel.

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