Online advertising-management platform Marin Software rolled out a host of new features Tuesday aimed at enabling brands to boost their returns on investment on Facebook.
Online Ad Platform Marin Software Adds More Facebook-Centric Features
Marin Software
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Today only, we're offering $100 off AllFacebook Marketing Conference and AllTwitter Marketing Conference and $200 off a Combo Pass to attend both events. This offer expires at midnight, so register now with the code ONEDAY and save. Case Study: Marketing On Facebook Is Just One Part Of The Road To Conversion
Online advertising-management platform Marin Software outlined how its workflow, campaign-management, and optimization tools helped London-based fashion site Stylistpick achieve a 50 percent increase in click-through rate after just one month, as well as guiding it toward a better understand of how to use Facebook as part of a wider advertising strategy, rather than simply looking at the social network as a sales channel.
Report: Facebook Social Ads, Sponsored Stories Promoting Engagement
Recent research by online advertising-management platform Marin Software gave the Facebook like thumbs-up to the social network’s emphasis on social ads and sponsored stories.
Vitrue Ties In Ad-Management Platforms With Media Partner Program
Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.
Involver Ramps Up Facebook Ad Optimization
Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.
