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<title>Marin Software - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Fri, 17 May 2013 23:00:31 +0000</lastBuildDate>
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<title>Online Ad Platform Marin Software Adds More Facebook-Centric Features</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/05/MarinSoftwareFBLogo.jpg"><img class="alignright size-full wp-image-116741" style="margin-left: 10px; margin-bottom: 10px;" title="MarinSoftwareFBLogo" src="http://allfacebook.com/files/2013/05/MarinSoftwareFBLogo.jpg" alt="" width="218" height="180" /></a>Online advertising-management platform <a title="Case Study: Marketing On Facebook Is Just One Part Of The Road To Conversion" href="http://allfacebook.com/marin-software-stylistpick_b91028" target="_blank">Marin Software</a> rolled out a host of new features Tuesday aimed at enabling brands to boost their <a title="10 Questions Your Facebook Marketing Consultant Better Be Able to Answer" href="http://allfacebook.com/10-questions-your-facebook-marketing-consultant-better-be-able-to-answer_b116177" target="_blank">returns on investment</a> on Facebook.</p>
<p> <a href="http://allfacebook.com/marin-software-facebook-centric-features_b116739#more-116739" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/marin-software-facebook-centric-features_b116739#disqus_thread</comments>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Algorithms]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[Chris Lien]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Initial Public Offering]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Marin Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Page Administrators]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[ROI]]></category>
<pubDate>Tue, 07 May 2013 10:18:29 +0000</pubDate>
  
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<item>
<title>Case Study: Marketing On Facebook Is Just One Part Of The Road To Conversion</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/06/StylistpickLogo.jpg"><img class="alignright size-full wp-image-91029" style="margin-left: 10px; margin-bottom: 10px;" title="StylistpickLogo" src="http://allfacebook.com/files/2012/06/StylistpickLogo.jpg" alt="" width="180" height="180" /></a>Online advertising-management platform <a title="Report: Facebook Social Ads, Sponsored Stories Promoting Engagement" href="http://allfacebook.com/marin-software-social-ads-sponsored-stories_b88808" target="_blank">Marin Software</a> outlined how its workflow, campaign-management, and optimization tools helped London-based fashion site <a title="Stylistpick" href="http://www.stylistpick.com/" target="_blank">Stylistpick</a> achieve a 50 percent increase in click-through rate after just one month, as well as guiding it toward a better understand of how to use Facebook as part of a wider advertising strategy, rather than simply looking at the social network as a sales channel.</p>
<p> <a href="http://allfacebook.com/marin-software-stylistpick_b91028#more-91028" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/marin-software-stylistpick_b91028#disqus_thread</comments>
<link>http://allfacebook.com/marin-software-stylistpick_b91028</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[Click-Through Rates]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Louise Roe]]></category>
		<category><![CDATA[Marin Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Stylistpick]]></category>
<pubDate>Thu, 07 Jun 2012 09:01:07 +0000</pubDate>
  
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<item>
<title>Report: Facebook Social Ads, Sponsored Stories Promoting Engagement</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/05/MarinSoftwareLogo.jpg"><img class="alignright size-full wp-image-88809" title="MarinSoftwareLogo" src="http://allfacebook.com/files/2012/05/MarinSoftwareLogo.jpg" alt="" width="150" height="150" /></a>Recent research by online advertising-management platform <a title="Vitrue Ties In Ad-Management Platforms With Media Partner Program" href="http://allfacebook.com/vitrue-media-partner-program_b88593" target="_blank">Marin Software</a> gave the Facebook like thumbs-up to the social network’s emphasis on <a title="Facebook May Introduce A New Type Of Ad" href="http://allfacebook.com/facebook-advertising-2_b61055" target="_blank">social ads</a> and <a title="New Facebook Tool Allows Marketers To Preview Sponsored Stories" href="http://allfacebook.com/action-spec-preview-tool_b88641" target="_blank">sponsored stories</a>.</p>
<p> <a href="http://allfacebook.com/marin-software-social-ads-sponsored-stories_b88808#more-88808" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/marin-software-social-ads-sponsored-stories_b88808#disqus_thread</comments>
<link>http://allfacebook.com/marin-software-social-ads-sponsored-stories_b88808</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Marin Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Ads]]></category>
		<category><![CDATA[Sponsored Stories]]></category>
<pubDate>Mon, 14 May 2012 17:40:49 +0000</pubDate>
  
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<item>
<title>Vitrue Ties In Ad-Management Platforms With Media Partner Program</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/05/VitrueLogo.jpg"><img class="alignright size-full wp-image-88594" style="margin-left: 10px; margin-bottom: 10px;" title="VitrueLogo" src="http://allfacebook.com/files/2012/05/VitrueLogo.jpg" alt="" width="150" height="150" /></a>Marketers using the <a title="Vitrue Is Overhauling Its Facebook Marketing Platform" href="http://allfacebook.com/facebook-marketing-vitrue_b56585" target="_blank">Social Relationship Management</a> platform from Facebook and social enterprise software provider <a title="Facebook Marketing Platform Vitrue Feels Love" href="http://allfacebook.com/vitrue-love_b87724" target="_blank">Vitrue</a> can now tie that it with several ad-management platforms, as Vitrue introduced its <a title="Vitrue Announces Industry’s First Media Partner Program (MPP)" href="http://www.vitrue.com/vitrue-announces-industrys-first-media-partner-program-mpp/" target="_blank">Media Partner Program</a>.</p>
<p> <a href="http://allfacebook.com/vitrue-media-partner-program_b88593#more-88593" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/vitrue-media-partner-program_b88593#disqus_thread</comments>
<link>http://allfacebook.com/vitrue-media-partner-program_b88593</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Involved Media]]></category>
		<category><![CDATA[Marin Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Partner Program]]></category>
		<category><![CDATA[Nanigans]]></category>
		<category><![CDATA[optim.al]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[SocialCode]]></category>
		<category><![CDATA[Spruce Media]]></category>
		<category><![CDATA[Unified]]></category>
		<category><![CDATA[Vitrue]]></category>
<pubDate>Fri, 11 May 2012 11:55:44 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/05/VitrueLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Involver Ramps Up Facebook Ad Optimization</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/05/InvolverLogo.jpg"><img class="alignright size-full wp-image-87874" style="margin-left: 10px; margin-bottom: 10px;" title="InvolverLogo" src="http://allfacebook.com/files/2012/05/InvolverLogo.jpg" alt="" width="173" height="53" /></a>Facebook page platform <a title="Facebook Now Treats 3rd Party Publishing Apps Equally" href="http://allfacebook.com/facebook-pages-publishing_b65952" target="_blank">Involver</a> debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.</p>
<p> <a href="http://allfacebook.com/involver-engagement-optimization-api_b87873#more-87873" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/involver-engagement-optimization-api_b87873#disqus_thread</comments>
<link>http://allfacebook.com/involver-engagement-optimization-api_b87873</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Application-Programming Interface]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Marin Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SocialCode]]></category>
		<category><![CDATA[Unified]]></category>
<pubDate>Thu, 03 May 2012 16:44:40 +0000</pubDate>
  
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