Marina Ziegler

Can Your Facebook Likes Give Away Your Identity?

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Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Which Candidate’s Facebook App Requests The Most Information?

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A while after President Barack Obama’s social media team announced its Facebook application, Republican challenger Mitt Romney came out with his own way of reaching out to those on the social network. But just like any other Facebook app, Romney’s and Obama’s open graph functions want your information. A study by Secure.me analyzed the Obama 2012 app and Romney’s Commit to Mitt app, finding out which side requests more Facebook data from its users.

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