Ever since studies showed that the average Facebook page’s posts reach an average of 16 percent of fans, many marketers (as well as Dallas Mavericks owner Mark Cuban and actor George Takei) have been quite unhappy with the social network, feeling that they’re being pinched for advertising. But what if there was a way for Facebook to let pages reach most of their fans, yet still make money? A writer for The Next Web came up with some ideas that Facebook could use to gain some revenue while getting back into the good graces of those who manage pages.
Billionaire Mark Cuban used his blog on The Huffington Post to clarify his thoughts on Facebook and his dissatisfaction with the social network’s page algorithm, saying that Facebook is behaving more like a search engine in trying to deliver content to its users’ news feeds based on relevancy and engagement.
Billionaire Mark Cuban, owner of the National Basketball Association‘s Dallas Mavericks, is quite displeased with Facebook’s page algorithm. Angered that only a fraction of Mavericks fans are seeing posts, Cuban is getting serious about moving more of his business from Facebook to Twitter and other social media sites. However, analytics platform PageLever feels that Cuban’s claims don’t exactly hold much weight.
The biggest recent gripe by brands on Facebook (as well as George Takei and Mark Cuban) has been the fact that fans don’t see all of their posts. Now, it appears that users can fix this. A reader tipped off sister site Inside Facebook, showing that some users can select to see notifications on desktop and mobile each time a page posts.
Brands have constantly been angry with Facebook for generally letting fans only see a fraction of their posts. Now actor George Takei and basketball team owner Mark Cuban are displeased with Facebook’s algorithm. Over the weekend, both posted in anguish over their fans not being able to see all of what they post. Cuban even said he might take his business to MySpace.