Mark Zuckerberg

Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

REPORT: Approval Ratings For Facebook, Zuckerberg Rise In Year Following IPO Vs. Prior Year

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With the one-year anniversary of Facebook’s initial public offering coming up Saturday, social jobs and career community Glassdoor looked at the 12 months before and after the IPO and found that the company rating for Facebook and approval rating for Co-Founder and CEO Mark Zuckerberg have risen, as have salaries for software engineers, but the social network’s senior management rating has taken a hit.

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Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

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Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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Nielsen: Facebook Declining In U.S. And On Desktop

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According to market research firm Nielsen, the use of Facebook is declining in the U.S. and on desktop. As Facebook makes a mobile push, it appears more people are accessing the site through their phones and tablets. However, Nielsen said Facebook has lost 10 million users in the U.S. over the past year. It will be interesting to see what Facebook Co-Founder and CEO Mark Zuckerberg announces later during the company’s first-quarter earnings call.

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