Even though Android overlay Facebook Home was introduced April 4, after the first quarter had already ended, those expecting Home to be a big part of Facebook’s first-quarter earnings call Wednesday were sorely disappointed.
Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.
According to market research firm Nielsen, the use of Facebook is declining in the U.S. and on desktop. As Facebook makes a mobile push, it appears more people are accessing the site through their phones and tablets. However, Nielsen said Facebook has lost 10 million users in the U.S. over the past year. It will be interesting to see what Facebook Co-Founder and CEO Mark Zuckerberg announces later during the company’s first-quarter earnings call.
Facebook is under fire for rejecting an ad from politically active mobile carrier Credo Mobile that criticizes FWD.us, the political advocacy group spearheaded by Facebook Co-Founder and CEO Mark Zuckerberg, but the ad included a picture of Zuckerberg, in clear violation of the social network’s advertising policy.
Facebook will announce Wednesday afternoon how well it did financially in the first quarter of this fiscal year. The company has been aggressive about rolling out ad products, and it deepened its relationship with firms such as Datalogix to give advertisers better purchasing data. Let’s take a look at what others think ahead of Wednesday’s earnings call.
Paul Ceglia’s lawsuit against Facebook, much like a cat, appears to be on its ninth life. Even after a judge recommended dismissing the case, Ceglia found yet another attorney to lead the fight. Joseph Alioto of California — Ceglia’s ninth lawyer — has agreed to represent the man who claims that he is the half-owner of the social network.
Facebook Co-Founder and CEO Mark Zuckerberg will experience a dramatic pay cut in 2013, when his annual salary will be slashed to $1 and he will not receive a bonus, after total compensation of nearly $2 million in 2012. But the nearly $2.3 billion he took in last year after exercising 60 million stock options just prior to the social network’s May 18 initial public offering should help ease the blow.
FWD.us, the political advocacy group spearheaded by Facebook Co-Founder and CEO Mark Zuckerberg, added some tech muscle, as Microsoft Co-Founder and Non-Executive Chairman Bill Gates, Microsoft CEO Steve Ballmer, Microsoft General Counsel and Executive Vice President Brad Smith, and former Facebook President Sean Parker joined the group.
When Facebook Home was launched for U.S. Android users on selected devices, many users in other countries wondered when they would be able to experience the company’s newest mobile feature. That day is Tuesday, according to AllThingsD. Facebook Home will start rolling out Tuesday to international users.