“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
Facebook Ireland turned a gross profit of €1.79 billion ($2.45 billion) in 2012, but it reported a pre-tax loss of €626,000 ($857,243). This may sound sketchy, but the company was fully compliant with the law. Financial Times explained how this happened.
Facebook appears to be tweaking the user interface for its Power Editor, as two AllFacebook readers shared screenshots and differences they noticed.
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
Contrary to popular belief, there is still a substantial teen population on Facebook, and the social network teamed up with Canadian nonprofit organization MediaSmarts on “Think Before You Share,” a guide and tip sheet aimed at helping Facebook’s younger users decide what to share or not share online.
Some Facebook advertisers are now able to preview their mobile application install ads directly on their mobile devices, complete with active install buttons.
Photo-messaging application Snapchat turned down a $3 billion-plus acquisition offer from Facebook last month, and now the company poached Instagram Director of Business Operations Emily White, who was named its new chief operating officer, AllThingsD reported.
Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.