Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Social relationship platform Hootsuite made two major announcements at its Connect via Hootsuite: New York event Wednesday: The company formed a Global Agency Partner Program to help agencies and their account teams stay on top of social media trends and technology, and it released the results of its Hootsuite Social Business Benchmark survey.
More than $100 million in charitable donations have been generated during the past 12 months due to the integration of Facebook by JustGiving, Rosalind Holley, the social giving platform’s head of brand, wrote in a guest post for the Facebook Media blog.
Facebook debuted the first-ever ad backing its Messenger applications in a Facebook post by former PayPal president David Marcus, who joined the social network in June to lead its mobile messaging efforts.
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
Facebook giveth, and Facebook taketh away? Some advertisers, including Swedish ad agency Limebound, are reporting that the cost-per-click option has been removed from the “Optimization & Pricing” tab in Power Editor.
Social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, analyzed more than 300 billion ad impressions on the social network during the third quarter of 2014 from clients using its advertising automation software, and it found that 95 percent of total ad spend went to Facebook’s three main direct-response ad units: unpublished link ads, mobile application install ads and domain ads.