Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.
Facebook appears to be testing another way to promote engagement with pages, as some users who like posts in which pages are tagged are seeing related content modules suggesting that they like the tagged pages.
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
The 2014 college football season is in full swing, with teams already moving up and down the AP poll, and marketing cloud technology provider Unified did some polling of its own, ranking the preseason top 10 teams in the AP poll in terms of Facebook engagement.
Facebook has repeatedly stressed its mission to provide the most relevant ads on News Feed, and the social network Thursday announced two more steps it is taking toward doing so: When users indicate that they don’t want to see specific ads, Facebook will take into account the reasons why those users rejected those ads when decided whether or not to serve them to other users. And more weight will be given to feedback from users who rarely or infrequently reject ads, compared with input from serial ad rejecters.