A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.
Social marketing platform Shift, a Facebook Strategic Preferred Marketing Developer, has a new vice president of agency partnerships: Andrea Wolinetz, former managing director of connected platforms at PHD.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Two Facebook Preferred Marketing Developers announced the formation of a strategic partnership, as Brazilian digital agency Riot will use the Swat.io social-media-management system from Austrian software agency Die Socialisten.
Will Facebook data partners such as Datalogix, Epsilon, Acxiom and BlueKai soon have their own portal on the social network?
Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and AllFacebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.
Wondering which summer movies to watch? Socialtyze, a Facebook Preferred Marketing Developer, teamed up with movie review site Rotten Tomatoes to help out. Through this online app, users can compete against Facebook friends in guessing which movies critics rated as fresh or rotten.
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.