This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.
Is There Room For More Ads On Facebook?
Marketing
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Facebook: Atlas View Tags Can Now Track Custom Audiences, Partner Categories, Lookalike Audiences
Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported.
AdRoll Announces Self-Service Retargeting For Facebook News Feed Ads
AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.
STUDY: Facebook Delivers More Social Commerce Conversions, But Pinterest Users Spend More
Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Facebook COO Sheryl Sandberg Is No. 6 On ‘Forbes’ World’s 100 Most Powerful Women List
Facebook Chief Operating Officer Sheryl Sandberg managed to Lean In to a pretty prestigious list: Forbes’ The World’s 100 Most Powerful Women, where she ended up at No. 6.
Shift Open Marketing Cloud Adds Moontoast Social Rich Media Ad Platform
The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.
Why Life Without Facebook’s News Feed Algorithm Would Suck
Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
Unpublished Posts Can Now Be Created Via Facebook Page Composer
Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.
Video StoryEngine Helps Brands Get ‘iNvolved’ With Videos On Facebook
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Likeable Media Introduces LikeableAds.com
Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.
