Last November, Facebook revealed that more people share travel and vacations on the social network than anything else. Our money would have been on pictures of kids or food, and that’s pretty interesting in itself — it suggests that travel talk and pictures of famous landmarks don’t actually bother us that much. If they did, they’d be up there with baby photos and restaurant dinners and everything else we hate about our Facebook feed (like BitStrips and fake video links).
With the launch of video ads on Facebook on hold yet again, customizable video players provide a way for brands on the social network to feature their video content, and the latest entry in the field comes from Socialkick.
Ecommerce website solution provider Shopify announced that its clients can now incorporate the application from social commerce solution Easy Social Shop into their sites following an integration between the two companies.
Fear not, Facebook users: Starting March 20, you are still more than welcome to discuss religion or use profanity to your heart’s content, although you may want to be careful about the second if you’re looking for a job or have younger users on your friends lists.
The top 20 brands on Facebook boasted an average of 14,481,490 likes at the end of February and averaged 44 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Facebook appears to be testing a feature that would greatly benefit page administrators who manage multiple pages — the ability to scroll through all of the pages they manage in the “Use Facebook As” option.
In other news from South By Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud-based digital marketing solutions and predictive media optimization technology, announced an integration with Oracle Social Cloud as part of Oracle’s recently announced open-application-programming-interface-based social media solution.
Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.
Facebook-owned photo- and video-sharing network Instagram just went big-time on Madison Avenue, as Ad Age reports that Instagram received a year-long commitment, totaling up to $100 million in ad spending, from Omnicom.