This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.
Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported.
AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.
Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.