Social gifting company Cleverbug and its CleverCards online greeting card service were the subject of the most recent edition of Facebook’s Success Stories, as the social network recognized Cleverbug’s gains in reach and conversions over the past 12 months.
Social marketing platform Pagemodo announced its spring 2014 release, with new features Post Designer and Cover Photo Designer aimed at enabling small businesses to easily create visually appealing Facebook pages and presences on other social networks, including Twitter and LinkedIn.
We all have “those” Facebook friends who muck up our News Feeds with all sorts of hoopla, from political rants and game achievements to oversharing TMI (too much information). Which posts are the most annoying? Well, Facebook probably has a good idea, as the latest survey from the Facebook Feedback Panel attempts to sort out the good, the bad, and the ridiculously annoying.
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Social media analytics firm Simply Measured introduced its new Facebook Insights with Ads report, which gives brands a single dashboard for their owned, earned, and paid social efforts, along with compatibility with Microsoft Excel and PowerPoint.
With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.