Marketing - AllFacebook

Likeable Media Introduces LikeableAds.com

Justin Lafferty — Tue, 21 May 2013 14:54:34 +0000

Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.

continued…

New Career Opportunities Daily: The best jobs in media.

Crowdbabble Launches Facebook Real-Time Monitor

Justin Lafferty — Tue, 21 May 2013 13:20:12 +0000

Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.

continued…

New Career Opportunities Daily: The best jobs in media.

Nimble 3.0 Allows Brands To Be More Nimble In Managing Facebook Relationships

David Cohen — Tue, 21 May 2013 12:52:38 +0000

Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.

continued…

New Career Opportunities Daily: The best jobs in media.

Eminem Publisher Files Suit Vs. Facebook, Wieden & Kennedy Over Music In Home Ad

David Cohen — Tue, 21 May 2013 10:12:24 +0000

Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”

continued…

New Career Opportunities Daily: The best jobs in media.

Which Brands’ Facebook Apps Are Tops In MAUs?

David Cohen — Mon, 20 May 2013 15:15:23 +0000

The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Gifting Platform Boomerang Hits 1 Million Gift Milestone

Justin Lafferty — Mon, 20 May 2013 13:47:29 +0000

Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.

continued…

New Career Opportunities Daily: The best jobs in media.

Expion Unleashes Suite Of New Social Marketing Tools

David Cohen — Mon, 20 May 2013 13:28:58 +0000

Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.

continued…

New Career Opportunities Daily: The best jobs in media.

STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages

David Cohen — Fri, 17 May 2013 16:04:51 +0000

Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.

continued…

New Career Opportunities Daily: The best jobs in media.

5 Facebook Consumer Interaction Drivers From Sigmund Freud

Guest Writer — Fri, 17 May 2013 13:47:04 +0000

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

continued…

New Career Opportunities Daily: The best jobs in media.

5 Changes That Would Greatly Improve Facebook

Justin Lafferty — Fri, 17 May 2013 12:26:58 +0000

Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

continued…

New Career Opportunities Daily: The best jobs in media.

Watchtower: Pandemic Labs’ Homegrown Take On Facebook Analytics

David Cohen — Fri, 17 May 2013 10:20:13 +0000

Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.

continued…

New Career Opportunities Daily: The best jobs in media.

MediaBrix Powers Frontline Plus In-Game Campaign On King.com Facebook Game Pet Rescue Saga

David Cohen — Thu, 16 May 2013 13:10:48 +0000

Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.

continued…

New Career Opportunities Daily: The best jobs in media.

Marqeta, Payments Platform Behind Facebook Card, Closes $14M Funding Round

David Cohen — Thu, 16 May 2013 11:52:12 +0000

The payment platform behind the Facebook Card, plastic gift cards that hold all electronic gift cards users have received through the social network, introduced in January, received a different type of payment, as Marqeta Thursday announced the closing of $14 million in series-B funding.

continued…

New Career Opportunities Daily: The best jobs in media.

Moontoast, VideoGenie Team Up To Bring Brand Advocates’ User-Generated Videos To Facebook

David Cohen — Thu, 16 May 2013 09:09:52 +0000

It’s not quite the Facebook video ads that have been the subject of rumors, but social rich media advertising platform Moontoast and user-generated-video platform VideoGenie announced Thursday that they have teamed up to integrate VideoGenie’s capabilities for capturing and managing user-generated video with Moontoast’s ad units.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Adds Star Rating Recommendations To Desktop Pages

Justin Lafferty — Wed, 15 May 2013 19:25:29 +0000

Recommendations are a huge part of Graph Search. When users seek restaurants or bookstores their friends have liked, Facebook shows the average amount of stars their friends have assigned when rating those places. Previously, star ratings were available only through mobile and through random sidebar polling, but Inside Facebook noticed that Facebook recently added the ability to visit pages from desktop and rate them.

continued…

New Career Opportunities Daily: The best jobs in media.