Marketing - AllFacebook

Marketing - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 22 May 2013 17:46:43 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 STUDY: Facebook Delivers More Social Commerce Conversions, But Pinterest Users Spend More Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.

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]]> David Cohen http://allfacebook.com/monetate-social-commerce-study_b118109#disqus_thread http://allfacebook.com/monetate-social-commerce-study_b118109 http://allfacebook.com/?p=118109 Wed, 22 May 2013 13:46:16 +0000 Facebook COO Sheryl Sandberg Is No. 6 On ‘Forbes’ World’s 100 Most Powerful Women List

Facebook Chief Operating Officer Sheryl Sandberg managed to Lean In to a pretty prestigious list: Forbes’ The World’s 100 Most Powerful Women, where she ended up at No. 6.

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]]> David Cohen http://allfacebook.com/sheryl-sandberg-forbes-worlds-100-most-powerful-women_b118096#disqus_thread http://allfacebook.com/sheryl-sandberg-forbes-worlds-100-most-powerful-women_b118096 http://allfacebook.com/?p=118096 Wed, 22 May 2013 12:24:01 +0000 Shift Open Marketing Cloud Adds Moontoast Social Rich Media Ad Platform

The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.

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]]> David Cohen http://allfacebook.com/shift-open-marketing-cloud-moontoast_b118074#disqus_thread http://allfacebook.com/shift-open-marketing-cloud-moontoast_b118074 http://allfacebook.com/?p=118074 Wed, 22 May 2013 10:07:59 +0000 Why Life Without Facebook’s News Feed Algorithm Would Suck

Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.

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]]> Justin Lafferty http://allfacebook.com/why-life-without-facebooks-news-feed-algorithm-would-suck_b118053#disqus_thread http://allfacebook.com/why-life-without-facebooks-news-feed-algorithm-would-suck_b118053 http://allfacebook.com/?p=118053 Wed, 22 May 2013 07:18:25 +0000 Unpublished Posts Can Now Be Created Via Facebook Page Composer Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.

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]]> David Cohen http://allfacebook.com/unpublished-posts-page-composer_b118044#disqus_thread http://allfacebook.com/unpublished-posts-page-composer_b118044 http://allfacebook.com/?p=118044 Tue, 21 May 2013 18:47:18 +0000 Video StoryEngine Helps Brands Get ‘iNvolved’ With Videos On Facebook

Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.

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]]> David Cohen http://allfacebook.com/involved-media-video-storyengine_b118040#disqus_thread http://allfacebook.com/involved-media-video-storyengine_b118040 http://allfacebook.com/?p=118040 Tue, 21 May 2013 17:37:45 +0000 Likeable Media Introduces LikeableAds.com

Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.

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]]> Justin Lafferty http://allfacebook.com/likeable-media-introduces-likeableads-com_b118010#disqus_thread http://allfacebook.com/likeable-media-introduces-likeableads-com_b118010 http://allfacebook.com/?p=118010 Tue, 21 May 2013 14:54:34 +0000 Crowdbabble Launches Facebook Real-Time Monitor

Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.

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]]> Justin Lafferty http://allfacebook.com/crowdbabble-launches-facebook-real-time-monitor_b117994#disqus_thread http://allfacebook.com/crowdbabble-launches-facebook-real-time-monitor_b117994 http://allfacebook.com/?p=117994 Tue, 21 May 2013 13:20:12 +0000 Nimble 3.0 Allows Brands To Be More Nimble In Managing Facebook Relationships

Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.

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]]> David Cohen http://allfacebook.com/nimble-3_b117995#disqus_thread http://allfacebook.com/nimble-3_b117995 http://allfacebook.com/?p=117995 Tue, 21 May 2013 12:52:38 +0000 Eminem Publisher Files Suit Vs. Facebook, Wieden & Kennedy Over Music In Home Ad

Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”

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]]> David Cohen http://allfacebook.com/eminem-wieden-kennedy-home-airplane-lawsuit_b117959#disqus_thread http://allfacebook.com/eminem-wieden-kennedy-home-airplane-lawsuit_b117959 http://allfacebook.com/?p=117959 Tue, 21 May 2013 10:12:24 +0000 Which Brands’ Facebook Apps Are Tops In MAUs?

The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.

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]]> David Cohen http://allfacebook.com/unmetric-brand-apps_b117913#disqus_thread http://allfacebook.com/unmetric-brand-apps_b117913 http://allfacebook.com/?p=117913 Mon, 20 May 2013 15:15:23 +0000 Facebook Gifting Platform Boomerang Hits 1 Million Gift Milestone

Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.

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]]> Justin Lafferty http://allfacebook.com/boomerang-1-million_b117874#disqus_thread http://allfacebook.com/boomerang-1-million_b117874 http://allfacebook.com/?p=117874 Mon, 20 May 2013 13:47:29 +0000 Expion Unleashes Suite Of New Social Marketing Tools

Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.

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]]> David Cohen http://allfacebook.com/expion-new-social-marketing-tools_b117898#disqus_thread http://allfacebook.com/expion-new-social-marketing-tools_b117898 http://allfacebook.com/?p=117898 Mon, 20 May 2013 13:28:58 +0000 STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages

Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.

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]]> David Cohen http://allfacebook.com/burst-media-study-digital-tv-ads_b117821#disqus_thread http://allfacebook.com/burst-media-study-digital-tv-ads_b117821 http://allfacebook.com/?p=117821 Fri, 17 May 2013 16:04:51 +0000 5 Facebook Consumer Interaction Drivers From Sigmund Freud

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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]]> Guest Writer http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792#disqus_thread http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792 http://allfacebook.com/?p=117792 Fri, 17 May 2013 13:47:04 +0000