Facebook marketing outfit GroSocial announced the close of a $1 million series-A funding round, led by Kickstart Seed Fund, with contributions from Monarch Partners, Rock & Hammer Ventures, and other angel investors.
Facebook analytics provider Wise Metrics came up with a neat trick for manipulating the way photos are displayed on users’ news feeds so that brands can draw more attention to their posts.
Facebook and social ad-management software provider Buddy Media reeled in a big fish, as advertising agency giant GroupM announced that it will use brand-management platform BuyBuddy as its preferred social ad management partner.
It’s not all roses and chocolates in the land of social-networking giants, despite Facebook’s initial public offering Friday. There are some real issues to be grappled with in Facebook’s future. And while not insurmountable, the problem areas are real threats, although they have been missed by blaring headlines.
Social enterprise software giant Buddy Media Co-Founder and Chief Executive Officer Michael Lazerow was at no loss for words this morning when it came to dissecting Facebook’s impact on advertising.
Recently, by way of sponsored stories in Facebook users’ newsfeeds, the social network has begun dipping advertising toes into its mobile endeavors. Smart move: According to new research released by NPD Group — which tracks consumer usage across broadband access, content, and devices — over the past six months, Facebook has firmly held onto its spot as the top-performing social-network on Google’s Android platform, MediaPost reported.
Facebook continues to experiment with its self-serve ad-creation tool, with the latest test offering users a list of pages, applications, and other potential destinations for ads that they might be connected to.
Maybe General Motors got an advance copy of new research from digital marketing agency Greenlight, which found that 44 percent of respondents to its survey would “never” click on Facebook ads or sponsored stories.
As part of the “Brazil: A Magical Journey” campaign that launched Wednesday in select Macy’s stores and on its Facebook page, the department store is inviting shoppers and fans to share what it calls “augmented experiences,” or virtual excursions surrounding famous Brazilian fetes and pastimes, by uploading application-based photos to their Facebook pages.
“Must have bulletproof self-esteem,” the job description might well read. Curses and insults flung by anonymous fans and followers could quickly bruise a soft-shelled ego, says this Facebook page administrator.
