Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.
Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.
The third season of smash HBO drama series “Game of Thrones” recently debuted on Yes Oh, an Israeli TV network that airs shows from HBO and other cable networks, and social marketing outfit Blink created a “Game of Memes” application for Yes Oh’s HBO Facebook page.
Facebook is a key component of the campaign by Women’s Health to support National Women’s Health Week, which runs through Saturday, as the magazine is using the social network to feature video chats, original videos, and interviews with Facebook users on how they use social media to stay healthy, shed bad habits, and motivate others.
Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
Facebook has recently shared that on Facebook Home, engagement with the social network has increased 25 percent compared to the standard Facebook mobile application. In this case, engagement refers to the expected: commenting, liking and sharing, but also refers to additional time spent in the app such as messaging.
One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.