The bad news for advertisers on Facebook: The cost of advertising on the social network rose dramatically in November 2014 compared with November 2013, with aggregate average cost per thousand impressions (CPMs) seven times higher. The good news: Return on investment saw substantial gains, as well, according to the latest data from Kenshoo, a Facebook Strategic Preferred Marketing Developer.
Users of Facebook and other social networks who complete their “Missions” by sharing content can use their rewards — digital social currency units called “Vees” — to purchase digital music, movies, and eBooks following the launch Friday of a new marketplace from social currency platform Empire Avenue.
Facebook Preferred Marketing Developer and social technology company Ampush shared the details of a successful advertising campaign on the social network for deal-of-the-day website LivingSocial, in which it focused on domain sponsored stories and custom audiences.
Facebook is like that bar all of your friends frequent on Friday nights. You don’t really like the place: It’s noisy, random people strike up conversations, drinks are too expensive, and mundane activity seems to always become a photo opp. It’s hard not to leave the bar without feeling a general sense of dissatisfaction, but you keep returning because it’s where all your friends are hanging out.
What makes mobile marketplace application Quickable stand out when compared with similar offerings? Two things: Its developers pursued an Android-first strategy, and users who are selling items via the platform can offer special prices to their Facebook friends.
Facebook’s advertising partners have begun receiving the social network’s guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce.
According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.