Facebook began a small test of Facebook Exchange and marketplace ads between results of its Graph Search, sister blog Inside Facebook reported.
Facebook Testing Ads In Graph Search Results
Marketplace
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Facebook Preferred Marketing Developer and social technology company Ampush shared the details of a successful advertising campaign on the social network for deal-of-the-day website LivingSocial, in which it focused on domain sponsored stories and custom audiences.
Facebook Testing Marketplace Ads With Larger Images
Facebook is testing a new layout for its marketplace ads in which a larger image stretches across the top of ads, with text appearing underneath.
7 Tips For Dealing With Facebook Advertising Woes
Facebook is like that bar all of your friends frequent on Friday nights. You don’t really like the place: It’s noisy, random people strike up conversations, drinks are too expensive, and mundane activity seems to always become a photo opp. It’s hard not to leave the bar without feeling a general sense of dissatisfaction, but you keep returning because it’s where all your friends are hanging out.
Android Marketplace App Quickable Allows Sellers To Offer Special Prices To Facebook Friends
What makes mobile marketplace application Quickable stand out when compared with similar offerings? Two things: Its developers pursued an Android-first strategy, and users who are selling items via the platform can offer special prices to their Facebook friends.
Facebook Ad Partners Can Now Purchase Premium Ads Via Power Editor
Facebook’s advertising partners have begun receiving the social network’s guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce.
Kenshoo Social Adds Impression-Level Analytics For Facebook Premium, Marketplace Ads
Facebook marketing software provider Kenshoo announced that its Kenshoo Social platform now supports impression-level measurement capabilities across premium ads and marketplace ads on Facebook.
INFOGRAPHIC: How Retailers Advertise On Facebook
According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.
Report: Sponsored Stories, Mobile Ad Targeting Drive Facebook’s 2Q Ad Metrics
Facebook’s oft-criticized advertising sector got some good news in the form of the second-quarter 2012 Global Facebook Advertising Report from social media advertising specialist TBG Digital, as numbers were up across the board in several key metrics, driven largely by the success of sponsored stories.
SocialCode Among Early Facebook Marketing API Partners To Offer Premium Ad Placements
Social media advertising and intelligence provider SocialCode became one of the first Facebook marketing application-programming-interface partners to get the go-ahead to offer premium ad placements to its customers.
