Add eMarketer to the growing list of companies that don’t believe Facebook advertising was doomed when General Motors pulled its $10 million account off the social network, as the researcher released a report Tuesday touting the benefits of Marketplace ads.
Facebook post engagement soared 176 percent in the first quarter of 2012 compared with the year-ago period, largely due to platform changes such as timeline for pages, according to the results of a new report from Adobe.
Facebook Marketplace has undergone a few changes in the past few months or so, and in an effort to maintain prominence for users, the Facebook Marketplace is adding a new feature today as well. Called “Shout” the new feature aims to make the Facebook classifieds more social.
Last month Facebook and Oodle relaunched the Facebook classifieds product. Over the past day or so the application has witnessed a surge in traffic as Facebook moved the application into users’ application bookmarks by default. The result was that 60,000 additional users visited the application yesterday, but so far none of those users appear to be happy.
Today, Facebook and Oodle will announce the launch of the new classified product which will replace the old Marketplace application. In contrast to the previous iteration of the application, all classified listings can be posted for free. The service also includes an increased level of integration into Facebook’s social graph. What’s great about Facebook classifieds over traditional online classifieds is that there is a social aspect which increases security.