Every marketer on Facebook is trying to figure out just who makes up their fan base — men, women, college graduates, wine lovers, speakers of Swahili, etc. Socialbakers has developed a program — Market Insights — that helps brands or anyone else who runs Facebook pages gain a better understanding of who is on the social network, based on their country, interests, activities, family status, gender, age, and many more categories.
A three-month plateau in Facebook’s valuation has ended, with the latest auction resulting in a $82.5 billion value for the company, down from a previous high of $87.5 billion.
Could Facebook quadruple in value by the middle of the decade? If Facebook is pulling in $27 billion annually by then, definitely!