Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Although most of us probably won’t step foot on Mars, one Facebook campaign is utilizing the red planet and the social network to get kids excited about science, technology, engineering, and math. Through Raytheon Company’s Mission to Mars, students can explore the planet virtually and interact with Facebook to earn grants.
Now that we know which athletes won both the social and actual Olympic Games, it’s time to figure out which brands did best in London via Facebook. According to Socialbakers, Nike left everyone else in the dust.