Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.
The Avengers didn’t just slay the competition at the box office — they were quite successful on Facebook, too. Facebook highlighted the game Avengers Alliance (developed by Playdom) on the site’s developers blog, praising the game’s ability to implement quickly and its use of open graph technology.
Disney’s Marvel Studios continued its use of Facebook to promote upcoming feature film The Avengers, exclusively premiering the next television ad for the movie within Facebook game Marvel: Avengers Alliance.
Disney’s Marvel Studios found an inventive way to use Facebook to back upcoming motion picture The Avengers: Early screenings will be offered in the cities where the most likes are generated.
The first Facebook game from Marvel will go live later in the first quarter of 2012, and it’s also the first application on the social network for parent company Disney Interactive Media Group.