Marvel: Avengers Alliance
They’re not quite video ads, but developers of applications and games for Facebook can now include videos in their App Details pages in the social network’s App Center, in order to give potential users a flavor of what the apps and games are like.
After capturing the attention of Facebook Co-Founder and CEO Mark Zuckerberg, SongPop from FreshPlanet also captured the top spot on Facebook’s list of the 25 top-rated social games of 2012.
The Avengers didn’t just slay the competition at the box office — they were quite successful on Facebook, too. Facebook highlighted the game Avengers Alliance (developed by Playdom) on the site’s developers blog, praising the game’s ability to implement quickly and its use of open graph technology.
Facebook announced Monday that its app center portal for discovery of applications is now available to 100 percent of its users in the U.S., Australia, Canada, India, Ireland, New Zealand, South Africa, and the U.K.
Disney’s Marvel Studios continued its use of Facebook to promote upcoming feature film The Avengers, exclusively premiering the next television ad for the movie within Facebook game Marvel: Avengers Alliance.
The first Facebook game from Marvel will go live later in the first quarter of 2012, and it’s also the first application on the social network for parent company Disney Interactive Media Group.