Most Facebook users will never experience ownership of a Porsche, but some of the automaker’s more than 5.8 million fans on the social network were able to help design a special version of the 911 Carrera 4S, and one lucky fan and a friend will have the chance to actually drive the car at the Porsche Experience Center in the U.K.
Fashion brand Michael Kors is no stranger to marketing on Facebook, having incorporated its Instagram photo-sharing network into its “What’s in Your Kors” digital media campaign in June, and releasing a limited-edition shoe for Facebook fans in April. Earlier this week, Michael Kors debuted an interactive Facebook application to introduce its three new beauty and fragrance collections.
Facebook Wednesday announced the rollout of embedded posts, which will allow users to add public posts from the social network elsewhere on the Web, such as on blogs and websites, with those posts including photos, videos, hashtags, and other content. Readers will also be able to like and share directly via embedded posts.
What do you get when you mix an iconic beer brand, a social network, and a pop-culture-video website? In the case of Budweiser, Facebook, and Vice, you get Made for Music, a YouTube video campaign aimed at showcasing musicians of all levels from around the world while connecting Facebook and YouTube users with Budweiser.
Lobbying group and trade association The Internet Association, which counts Facebook among its members, launched a revamped website aimed at allowing readers to comment on proposed legislation related to the industry.
Facebook’s white hat program dished out another reward, as U.K.-based application security engineer Jack Whitton received $20,000 for alerting the social network about a bug that allowed him to take over other users’ Facebook accounts via text message.
Internet commerce giant Amazon integrated its Friends & Family Gifting feature with Facebook last December, and it added a new twist Tuesday in the ability to create and send group gift cards to Facebook friends.
A panel at the upcoming Inside Social Apps 2013 conference will examine the impact of real-world incentives to boost Facebook like totals and application installs. How about this for a real-world incentive: a can of Pepsi?