Social experience creator Mass Relevance announced the launch of its new Mass Relevance Platform, aimed at enabling brands, media outlets, and ad agencies to easily integrate authentic social content into visual experiences.
“Dancing with the Stars,” ABC’s hit reality competition series, reached an agreement with Facebook to tap into the two application-programming interfaces it announced last week, the public feed API and the keyword insights API, to display conversations from the social network during broadcasts.
Twitter has company in the real-time news-related social media arena, as Facebook Monday announced the rollout of two application-programming interfaces aimed at allowing news organizations to tap into its public posts in real-time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.
Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Insights, announced Thursday that it has integrated 25 billion pieces of content into visualizations on TV, billboards, stadium displays, websites, mobile applications, and more.
Facebook is at the SXSW festival in Austin, Texas, both personally and through the myriad smartphones on scene. Everywhere, people are liking, commenting, and sharing. The social network recommended to AllFacebook some applications that festival-goers can use to enhance their experiences, while others are using the event to gain traction.