“I love every single Facebook feature and every spammy post that shows up in my News Feed,” said NO ONE EVER. No matter if you are a dilettante dabbler or a Facebook fanatic, you undoubtedly at some point or another have asked yourself, “Why does Facebook do it that way? And why can’t I change it — even a little bit?” There may be some foot-stomping involved depending on your level of frustration. Facebook always has its reasons, of course, and while it claims to want the best user experience, the reality is that the company has a bottom line to meet and advertisers to keep happy. So what is a poor Facebook user to do (besides dump Facebook, but let’s not get crazy)? Call in the Social Fixer — that’s what!
If you’re on Facebook a lot, you’ve likely discovered Social Fixer and its myriad options to take control of your News Feed. If not, you should check it out after reading this post, because beyond offering a suite of nifty (and necessary) options to organize your stream, its creator, Matt Kruse, posts some great social insight on his blog.