Facebook appears to be testing a feature aimed at improving its usefulness in the social recruiting sector, allowing users to indicate that they are currently unemployed after they add information to their work histories.
Earlier this month, Facebook revamped the layout of its top suggestions page, which provides users with suggestions of pages they might like. Now it appears that the social network is targeting page administrators who visit the top suggestions page with a house ad urging them to promote their pages and get more likes.
Facebook has not launched its long-awaited video ads offering yet, but the social network is running an educational video of its own, on the admin panels of pages, encouraging page administrators to “get more likes.”
Facebook has begun to promote its own events — such as the exclusive premiere of the video for “Gorilla” from Bruno Mars on the social network, and retired soccer superstar David Beckham’s digital book signing and question-and-answer session on Facebook Digital Stadium — with notifications that are sent only to users who like the corresponding Facebook pages.