Is Facebook hemorrhaging users in the U.K., or is it a statistical anomaly?
It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps’ actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.
In the leadup to this week’s launch of Dante’s Inferno for XBox 360, Playstation 3 and the upcoming launch of the PSP version, EA partnered with Lolapps to successfully launch the Dante’s Inferno Facebook game. Looking at the numbers, the game has accumulated 4 million Monthly Active Users since its launch, and had had 1 million users in the week first week of the release of the Facebook Application. Lolapps was most famous for their Band of Heroes game, a Mafia Wars-style RPG with over 1,000,000 MAUs and a strong story component, but this has been eclipsed by the success of Dante’s Inferno, and represents a step forward for the company. We’ve been able to get some key statistics about the game from Lolapps, and share them here.
As the Facebook gaming wars continue to heat up, analysts seek as many ways as possible to measure each companies’ gaming success. Monthly Active Users (MAUs), Daily Active Users (DAUs), Page Views, Monetization… the list goes on. There are as many ways to measure an application’s success as there are applications in the Facebook directory. That said, the dimension of user loyalty has always been interesting to me, and the concept of the users-to-fans ratio for a given application does a good job of indicating what percentage of users play the game and publicly demonstrate their affinity by signing up as a fan.
Read the rest of this entry on Social Times»