MAUs

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2Q EARNINGS: Facebook Has 1.32B MAUs, 1.07B Mobile MAUs, 399M Mobile-Only MAUs

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Facebook reported 1.32 billion monthly active users as of June 30 as part of its second-quarter financial results, up from 1.276 billion at the end of the first quarter of this year, and from 1.115 billion at the end of the year-ago period. Mobile MAUs were 1.07 billion, up slightly from 1.008 billion in the previous quarter, and up dramatically from 819 million in the second quarter of 2013. And the social network’s total of mobile-only MAUs continued to grow rapidly, reaching 399 million as of June 30 after wrapping the first quarter of 2014 at 341 million and the previous-year period at 219 million.

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Facebook Temporarily Bans User For Spoof Of Classic Coppertone Ad Showing Daughter’s Bare Bottom

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Facebook found itself in the middle of another “damned if you do, damned if you don’t” situation involving content posted to the social network, this time over a photo of a young girl’s bare backside that was posted to the Coppertone page to mimic the classic 1953 ad from the sunscreen company of a young girl’s bathing suit being pulled down by a small dog.

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Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets

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With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?

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