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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Fliike Enables Small Businesses To Display Real-Time, Running Tally Of Facebook Likes

Fliike

Most readers are likely familiar with the signs outside McDonald’s restaurants keeping a running tally of how many billions of customers have been served. French startup Smiirl swapped burgers sold for Facebook likes with its upcoming Fliike, which businesses can display in a prominent location to feature a real-time running total of their likes on the social network.

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STUDY: How Are Top Brands Using Instagram?

InstagramLogo180x180

It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald’s, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.

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