The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
Russia may have topped the medal count for the 2014 Winter Olympic Games, held on its home soil, in Sochi, but when it comes to official Olympic sponsors, Visa took top honors, according to a study by social marketing platform Engagor.
With Facebook and Twitter jockeying for position in the television landscape, research firm eMarketer released a new report showing just why TV is top-of-mind at the rival social networks, saying that 15 percent to 17 percent of viewers engaged with social networks in real-time about the shows they were watching.
Most readers are likely familiar with the signs outside McDonald’s restaurants keeping a running tally of how many billions of customers have been served. French startup Smiirl swapped burgers sold for Facebook likes with its upcoming Fliike, which businesses can display in a prominent location to feature a real-time running total of their likes on the social network.
You know those status updates that say that someone is watching “Game Of Thrones” or eating McDonald’s? Now users can post these updates from mobile. Sister site Inside Facebook reported Tuesday that Facebook recently allowed users on mobile web (not the native Facebook application) to post these more visual status updates.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
There are varying schools of thought about whether or not a value can be placed on Facebook likes, and social performance management platform Syncapse cast its vote for “yes” by pegging the value of likes to consumer brands on the social network at $174 each and saying that figure has risen 28 percent since 2010.
It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald’s, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.
There are several ways to track Facebook pages’ performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.
Facebook users have been seeing more sponsored stories in their mobile and desktop news feeds, saying, “(Friend) likes (brand).” But as a report on ReadWrite notes, several users have seen their names (or those of their friends) attached to pages they haven’t liked.